Short Biography
V. G. Siddhartha was born in 1959 in Chikmagalur in the state of Karnataka, India. He was an Indian Businessperson, Entrepreneur & Founder of Cafe Coffee Day (CCD).
V. G. Siddhartha Complete Bio & Career
V. G. Siddhartha got his master's degree in Economics from Mangalore University. He started investing in the stock market and went on to join JM Financial Limited in 1983-84 in Mumbai as a management trainee. After working for two years with JM Financial Ltd, he returned to Bangalore where his father gave him money to start a business of his choice. Siddhartha bought a stock market card for an amount of Rs 30,000 and a company called Sivan Securities. The company's name was changed to Way2wealth Securities Ltd in the year 2000.
Siddhartha became a full-time investor in the stock market and also owned 10,000 acres of coffee farms by 1985. As the years went by, his wealth doubled with the liberalisation of coffee trading in the 1990s. He then floated Amalgamated Bean Coffee Trading Company Ltd (ABCTCL) in the year 1993. This company focused on coffee exports and became the second-largest exporter from India. ABCTCL is now known as Coffee Day Global. opened the first CCD store in 1996 at Bangalore's busy Brigade Road. A cup of coffee and an hour of internet surfing used to cost Rs 100 at that time.
The coffee king also had an interest in the hospitality sector. He launched hospitality chain Coffee Day Hotels & Resorts in 2006 which operates the Serai and Cicada resorts. In 2015, his net worth stood at $1.2 billion (Rs 8,200 crore). He found himself in the midst of a controversy when he was accused of tax evasion following which the I-T department conducted raids at over 20 locations, including his offices in Mumbai, Chennai, Bengaluru and Chikmagalur. The documents seized during raids revealed that Siddhartha had concealed income worth Rs 650 crore from the I-T department in 2017.
After a lot of capital burden, he started selling all his investments and then his stakes in various companies. In 2019, he finally called it a day and committed suicide citing financial problems.